Gold Coins To Collect For Investment

by: Charles Roman

Why Gold American Eagle Coins are Popular among Collectors

Gold coins are a favorite of coin collectors with an eye toward investment. Not only are golden coins lovely to behold, but they also have a value that is guaranteed, due to their precious metal content. The value of gold coins is usually higher than the value of their weight in gold bullion, making them a better investment than the gold market alone.

Many countries produce gold coins for collectors or for commemorative purposes. These coins oftentimes emphasize unique aspects of the country’s culture. Australia reveres its national animal with the Gold Kangaroo, for example, while China has a Gold Panda with a lovely design that changes every year. Canada’s coin features a powerful national symbol with the golden Maple Leaf, and South Africa mints the Krugerrand. One of the world’s best selling coins, the Krugerrand features the South African national animal, the Springbok. Taking its place as one of the most popular gold coins among investors and collectors, however, is the American Gold Eagle. The American Gold Eagle stands out among other bullion coins because of its lovely design, and because its value is backed by the full strength of the United States government. 





The Beauty of American Eagle Gold Coins 
 
The Gold Eagle features a representation of Lady Liberty striding with torch in hand through a field of light rays on its front side. This image is inspired by a golden coin designed by Augustus Saint-Gauden and minted from 1907 to 1933. The Augustus Saint-Gauden Double Eagle is widely considered to be one of the most beautiful coins America has ever produced. On the flip side of the American Eagle gold coins is a nest full of bald eagles, the national bird of the United States. The nest represents the American dedication to unity and family. Furthermore, a special die is used when minting these coins, to bring the gold to an especially high shine and to make it easier to see small details in the design.


American Eagle Gold Coins have Guaranteed Value 
 
American Eagle gold coins are valuable not only for their lovely appearance, but also because they are the only bullion coin whose gold content is guaranteed by the United States government. Each American Gold Eagle is stamped with its exact gold weight, as well as its face value. They are minted from 22-karat gold, which by law must be pure gold bullion mined from within the United States. This guarantee of the authenticity of the precious metals used to make American Eagle gold coins is highly valuable to investors. 


Buying American Eagle Gold Coins 
 
Golden American Eagles were first produced in 1985 and come in a variety of sizes and values, ranging from the 1/10th oz American Eagle coin with a face value of $5, all the way up to full ounce gold coins with a face value of $50. Remember that most gold coins are worth more than their legal tender amount. Although they re not available for purchase directly from the U.S. Mint, American Eagle can be commonly found for sale in coin shops, on the internet, by gold dealers, and at coin shows. There are also variations on the American Eagle that are minted from silver or platinum instead of gold. 





About the author:
Coins and Coin Collecting http://www.coinsandcoincollecting.com: your guide to getting the very best from your coin collection.

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STARTING FROM SCRATCH...

    A lot of people are going to tell you that there are "no more secrets" to making the big profits in mail order.  These same people will laugh at you and call you a "fool" for wasting your time chasing rainbows that don't exist...

    But, don't you believe them, or even listen to them!  The opportunities for wealth beyond your wildest dreams - via the direct mail sales of a product or service - have never been greater!

    If you have an idea - a product or service - now is the time to capitalize on it via mail order selling.  You can definitely start "on your kitchen table" and parlay it into millions of dollars... others have done it, are doing it... and now, it's your turn for a piece of the pie.

    As with any other profitable business, the procedure of making "profits" by mail has its own set of rules.  Learn these rules, adhere to them, adjust them to your own circumstances - draw up a "battle plan" and work your plan...  Persevere, be aware of other people's marketing methods, continue upgrading your own product or service, and with determination, you can become a millionaire in our own right...  And then, you can look over your shoulder at those who were laughing at you, and perhaps help them in some small way...

    Knowledge, and the ability to use that knowledge, are the basic keys to success.  You must know what heights you want to attain, understand what it takes to attain those heights, and then dedicate yourself to getting there.

    The rules to achievement of success in direct mail success have to do wit  l) Market Research, 2) The use of the "right" mailing lists, 3) Customer Follow-Up...  If you can understand the "hows and whys" of these rules, then there's virtually no way you help but succeed in the field of mail order, even starting from scratch...

    Market Research has to do the selection of the proper product, identifying your "most-likely" buyers, and getting your product-offer to these people.

    Product selection is very basic, and thus the most important first step.  Stop and think - look around yourself - and listen to what the "people" are clamoring most for...

    In this day and age, much of the noise in the air has to do with:  How can I find a job...  How can I put together a resume that will get me a job when I spot an opening...  Where are the jobs...  With these thoughts in mind, the person who writes, publishes, and gets an instructional manual or even a newsletter relative to these questions, to the people, will sell as many as he can produce...

    So, step one is to "listen" to what the people are wanting, and then to satisfy those wants.  You do this by spending some time researching the subject.  Visit your local public library, interview a number of people involved who have succeeded in satisfying their wants, conduct a few "dry runs" for personal experience and then write your manual.

    The "secret" to ultimate wealth is the capability of producing a product that can be duplicated an unlimited number of times for pennies, and sold for dollars.  A great many people get "bogged down" within this "rule" because they don't under stand "time and motion" requirements.

    As an example, if you were to stage seminars for the unemployed in your area, to help them to find and land jobs, you would undoubtedly make a fortune very quickly.  But, you would be committed to a certain expenditure of time every time you prepared for, and staged a seminar.  Thus, you would be making a lot of money for yourself, but at the same time, you'd sustain a loss of time to enjoy your wealth doing the things you always wanted to do, once you became rich.  The only way around this would be to train and hire other people to prepare for, and stage the seminars which would mean you would then be dividing your profits.

    At the bottom-line then, the "only way" is to write something which can be duplicated as often as necessary, and sold virtually forever.  Look at it this way, you spend a full month organizing your material and writing a manual that costs you $1 per copy to
produce in quantity.  You sell it for $20 a copy, and over a period of three years, you sell three million copies - in essence, that amounts to $60,000,000 for one month's work!!!

    So, writing something "the people want," is the only way to go...  But, be careful...  Make sure you've done your homework and what you write about is what the majority of the people "will stand in line to buy..."  Listen to what the people want, and then give it to them...  This is the product selection part of your market research...

    By listening to the cries for help, and catering to them, you will not only have "discovered" the proper product, you will have also "identified" your buyers.  Do not try to interest the people in something that does not specifically fulfill one of their wants.  Don't mistake a casual interest or complaint as "the voice" of the masses. Spend some time "listening," and then write to satisfy what "the people" want.

    Once you've got your product ready for customers to buy, you should spend some time creating the proper sales letter and/or circular you'll use in presenting it to your potential customers.  Above all else, your sales materials must radiate an image of professionalism and sell - sell - sell...

    Use quality paper and printing in presenting your sales message.  Present what you have to say, not in manner that tells the prospect who you are, how well qualified you are to write on the subject, or how much work you put into the project; but from a stand point of how the customer is going to benefit from buying a copy of your manual.

    As an example - General Motors doesn't advertise cars by telling you how they were designed and engineered - built by college graduates or union workers - nor have you ever heard of someone walking up to a car in a dealer's showroom, kicking the tire and exclaiming,  "By, this sure looks like a safe one..."  In fact, new cars are sold by the smell and the image of the prospective owner sitting in the driver's seat and showing off by
driving through his neighborhood - just climb in there behind the wheel and see how she feels to you - go ahead and take it for a test drive - drive it home and see what your neighbors think...

    The benefits your prospective buyer is going to receive, that's the starting point from which all "winning" sales letters are written, circulars designed, and the "secret" of getting people to spend money on a product or service.

    Students from the advertising classes at your local college, free-lance advertising agency personnel, and - believe it or not - automobile dealership advertising managers, are the people to turn to for ideas and help.

    Next, is your follow-up piece.  Ideally, this is a simple one page listing of other "related" materials for your customers.  So, assuming you've sold him a manual on how to land a job - your follow-up piece might list manuals on how to dress to project a winning image, how to breeze through job interviews, and/or what to do after the in ter view, perhaps an opportunity for your buyer to subscribe to a quarterly newsletter listing job availabilities.

    It's important that you have your follow-up piece put together, and ready before you make your primary offer available to the public.  Then, when you start receiving orders, along with the manual the customer has ordered, simply also enclose your follow-up listing of other materials available.

    Thus, you make one sale and as a result of he first sale, you make further sales of related materials - the kind of "back end" sales that will keep you in business, and your profits multiplying.  Don't neglect the follow-up piece.

    Getting your offer to your most likely buyers is going to cost you money, and here's where most direct mail beginners drop the ball.  Do not try to save money, and send your offer out to just any old list of names.  Contact a reputable mailing list broker - visit your public library and ask the librarian for a copy of the Standard Rate & Data Services directory pertaining to mailing list brokers - tell the mailing list broker about your offer and ask for his help in choosing a mailing list that will be profitable for you.

    You'll probably have to rent a minimum of 5,000 names at a cost ranging be tween $35 and $95 per thousand, but in the end - you'll save a lot of time and money because with a good offer and a good mailing list you count on a tremendous response.

    For instance, the one time rental of a good mailing list may cost you $475 at $95 per thousand...  But then, a 20% response from such a list on a $20 manual, would mean $20,000 in your pocket...

    To spend your time compiling names and addresses from incoming mail order offers, or to rent and use a mailing list from any source other than a reputable broker, is not only foolish but a shortcut to the poor-house!  Identify your most-likely buyers, contact a reputable mailing list broker, match your "buyer profile" to his most responsive list, and you'll make money - lots of money - every time. Anything less is just an exercise in futility!

    There you have it - short & sweet - cut & dried - and, the "easy way" to the big profits in mail order starting from scratch...  These are the basics - the secrets to how others have done it, and how you can do it too - organize yourself, follow these guidelines and it'll be next to impossible for you not to succeed...

    Remember though, your best product will be "how-to" information.  Something the people "want" to learn.  Something you can research, write about, and produce for pennies, and then sell for dollars.

    And don't forget, once you're ready to start taking orders, make sure that you get your offer to the most likely buyers.  Get out of the "mail order circle" and to the people who want and will spend money for your product.

    It's easy - it's simple - and it can be very rewarding!  Understand the requirements, position yourself to succeed and do it! This time next year, you could be a millionaire!!! your neighbors think...

Talk is Cheap!

The Strange Story of the "Crackpot" Mail-Order Prophet

(or)

Five Things You Can Learn about Advertising from

Dr. Frank B. Robinson

by Joe Vitale

Are you having trouble selling your product or service?

Are you feeling like the chaotic state of the world

prevents you from succeeding? Are you wondering how you

can increase your sales in the most cost effective ways?

Are you feeling like your competition is breathing down

your neck?

Many of my clients feel the same way. They want to succeed,

to make a nice living in their business, but they feel

overwhelmed, uncertain, and even despondent. They feel they

have too much competition. They feel marketing doesn't work,

or takes too much work. They feel people don't have enough

money today to spend on what they are selling.

And that's why I think it's time to reveal the strange story

of the long forgotten "crackpot" mail-order prophet.

During the Great Depression of the 1930s the average person

didn't have enough money to feed themselves or their family,

let alone enough extra cash to order books through the mail.

Yet during those lean years one man made a fortune selling

books and courses entirely by mail. His name was

Frank B. Robinson. He founded "Psychiana," the world's

eighth largest religion and the world's largest mail-order

religion.

You may never have heard of him or his movement before today.

But during the 1930s and 40s, Robinson's name traveled around

the world. Millions of people read his books, studied his

lessons, and practiced his methods. The press called his

positive thinking, new thought religion a "media business"

because Robinson advertised so heavily.

In 1928 Robinson wrote an ad for his new philosophy that began

with the headline, "I TALKED WITH GOD." An advertising agency

in Spokane, Washington said the ad would never work. But Frank

believed in his message and trusted his hunches. He borrowed

$2,500 from people he barely knew, spent most of it on

printing his lessons, and invested $400 to place his ad in

"Psychology Magazine."

That ad pulled 5,300 responses. Robinson ran it in numerous

magazines and it always pulled a 3% to 21% response. Within a

year he had a full-time job fulfilling requests for his books

and lessons, soon shipping a million pieces of mail a year

out of his office in Moscow, Idaho. The post office in that

little town had to move into a bigger building to handle all

the mail.

Robinson's ads appeared in 140 newspapers, 180 magazines,

and on 60 radio stations, all at the same time. His postal

bill in 1938 amounted to $16,000 and his printing bill hit

$40,000. He received 60,000 pieces of mail a day, reached

more than two million people, and sent his message to 67

countries---all within one year of running his first ad.

"Advertising is educating the public to who you are, where

you are, and what service you have to offer," Robinson wrote.

"The only man or organization who should not advertise is

the one who has nothing to offer."

What can we learn from Frank B. Robinson?

1. He believed in his product. When you don't believe in what

you are trying to sell, it shows. It'll show in your lack of

commitment to your marketing, in poor advertising, in poor

service, or in other ways. As I mention in my book, The Seven

Lost Secrets of Success, sincerity is one of the "lost

secrets" to success. Robinson had sincerity. While his

movement made tons of money, Robinson accepted only $9,000

a year as his salary. Whether you call him a crackpot or

a savior, he believed in his product. He knew he had something

people wanted. In fact, Robinson sold his religious lessons

with a money-back guarantee.

2. He advertised relentlessly. If you don't tell people that

you exist, they won't know it. The reason you aren't aware of

Robinson or his movement today is because he's dead. (He died

in 1948). No one is advertising his message. Without consistent

and persistent advertising to educate the public, the world

won't know of your business.

3. He tracked his results. Robinson believed in the spiritual

world, but he also knew he lived on the earth plane where

numbers matter. He tracked responses from his ads to know what

worked and what didn't. For example, astrology magazines brought

him an 18% response to his ads while national weekly papers

brought 3%. Knowing that, Robinson could invest more money in

larger ads in the better pulling magazines. Find out where your

business comes from and focus more advertising in that area.

4. He continued to create products. Robinson knew once people

tasted his goods, they would want more. He wrote 28 books during

his short lifetime. These, along with his correspondence courses,

gave him a deep product line. Your current satisfied customers

will always be your goldmine. Create more for them to buy.

5. He remained optimistic. Despite the harsh reality of the Great

Depression years, and despite competition from religious

institutions that had been around for centuries, Robinson

flourished. He didn't believe anyone or anything could stop him.

When you have that strong of an inner conviction, nothing CAN

stop you. If you think you have competition with a similar

business in the same town, consider what it must have been like

for Robinson to have such empires as the Catholic Church, the

US government, and famous ministers and politicians trying to

close him down!

Whatever you may think of Robinson or "Psychiana," you have to

admit he knew how to advertise his business.

"After all, it's the results in human lives that count," he

wrote in his 1941 book, The Strange Autobiography of

Frank B. Robinson. "Talk is cheap."

What are you going to do now to increase your business?

Remember, talk is cheap!

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Joe Vitale is widely recognized by many as the greatest

copywriter in America. Can you beat him? Try out the

"World's Shortest Advertising IQ Test" and see how you

stack up: http://www.createadvertisingthatsells.com

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